Beauty listings that build trust and drive sales
Cosmetics buyers are discerning and well-informed. Here's how to build the listing that removes their doubts.
Beauty products on Bol.com are bought on trust. Buyers read ingredients, search for allergens, and want to know what's not in it — fragrance-free, alcohol-free, vegan. At the same time, the promised results need to be concrete and credible. The best beauty listings combine transparency about composition with convincing, verifiable result claims.
Beauty & Care listing tips
Skin type in the title for direct match
"Face cream dry skin", "Serum sensitive skin", "Toner oily skin" — buyers search exactly like this. The skin type in the title ensures higher relevance in search results and fewer returns because the product wasn't suited to the buyer's skin type.
State what it does NOT contain
"Fragrance-free", "paraben-free", and "vegan" are high purchase-intent searches. Free from fragrance, alcohol, parabens, silicones, or sulfates? Say it explicitly. Buyers using these search terms are ready to buy.
Active ingredients with percentage
"5% niacinamide", "2% salicylic acid", "0.1% retinol" — beauty-conscious shoppers search for active ingredient concentrations. If your product contains a clinically proven ingredient, mention the percentage. That differentiates you from vague claims like "with retinol".
Result + time horizon
"Visible results within 4 weeks" scores better than "effective day cream". Concrete, time-bound claims are more credible and searched more often. Always link the promise to a measurable result.
Example: before and after
Before
Face Cream Moisturizing Day Cream — All Skin Types
50 chars — too vague
After
CeraVe Moisturizing Day Cream Dry Skin 52ml | SPF 30 | Fragrance-Free
69 chars — optimized
What was improved
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Frequently asked questions
Can I make medical claims in beauty listings on Bol.com?
No — Bol.com and EU regulations prohibit medical claims for cosmetics. Use "helps with", "supports", or "visibly reduces" instead of "cures", "treats", or "heals". Lijstify automatically generates claims that comply with regulations.
How important is the volume (ml/g) in the title?
Very important for beauty. Buyers compare price per ml, not just total price. "50ml" versus "100ml" determines the purchase decision. Always include the volume in the title, because in search results only the title is visible.
How do I write for different skin types without being too vague?
Create separate listings per skin type if the product really works differently. If the product works for all skin types, choose the highest-search skin type ("sensitive skin" and "dry skin" both score high) as the primary skin type in your title.
Does mentioning ingredients really work for Bol.com SEO?
Yes, strongly. Ingredient searches ("retinol serum", "hyaluronic acid cream", "niacinamide toner") have high purchase intent — the buyer already knows what they want. By putting the ingredient in your title, you appear directly in these results.