Bedding listings that convince comfort buyers instantly
Bedding buyers search on size, material and feel — give them the specs directly.
Bedding buyers are size-sensitive: they search on exact bed size (140x200 or 200x220cm). Material determines the feel and price: "Egyptian cotton 400TC satin" positions premium, "polyester-cotton" positions budget. Wash temperature and OEKO-TEX are trust signals for families with young children or allergies.
Bedding & Pillows listing tips
Size in cm is the absolute must-have in the title
"140x200+70cm" (single) or "240x220cm" (double) are the most used filters on Bol.com for bedding. Missing size = immediate bounce.
Thread count for premium positioning
"200TC", "400TC" or "Percale 200TC" are premium positioning signals. Combine with origin: "Egyptian cotton" or "Portuguese production" for maximum value perception.
Example: before and after
Before
White Duvet Cover Cotton
24 chars — too vague
After
Duvet Cover 200x220cm + 2 Pillowcases 60x70cm | Percale 200TC 100% Cotton | White | OEKO-TEX
92 chars — optimized
What was improved
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Frequently asked questions
How do I optimize for both single and double?
Create separate listings per size — "140x200cm" and "240x220cm" are fundamentally different search queries. Never bundle two sizes in one listing; this lowers search ranking for both sizes.
Is hypoallergenic worth mentioning?
Yes, strongly for bamboo and microfibre bedding. "Hypoallergenic" attracts allergy sufferers and parents of young children — a segment that searches consciously and shows higher conversion.