Book listings that convince readers on Bol.com
Readers search by author, genre and theme — be specific.
Book buyers search by author name, genre and specific themes. "Thriller Amsterdam | Jan de Vries | Paperback 320 pages" ranks better than "thriller book". Include format, language and age indication for children's books.
Books listing tips
Author name as primary search term
Famous authors generate branded searches. Put the author name early in the title for maximum visibility.
Name genre and theme explicitly
"Psychological thriller" vs "thriller" has less competition but higher purchase intent among fans.
Example: before and after
Before
Exciting book for adults
24 chars — too vague
After
The Silent Witness | Jan de Vries | Psychological Thriller | Paperback 320 pages
80 chars — optimized
What was improved
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Frequently asked questions
How do I optimize a children's book?
Include the age indication ("5-8 years"), theme and any series. "Animal Stories 6 years | Forest & Farm Series Book 3" works well.
Does adding ISBN to the listing help?
Not in the title (wastes characters), but in the description yes. ISBN increases trust and findability via external search engines.