Fashion listings that lead clothing buyers straight to the buy button
Fashion buyers search on style, size, and material. Here's how to sell more clothing on Bol.com.
Fashion on Bol.com works differently from a physical store. Buyers can't feel or try on the product — so your description must compensate. Material composition, fit, size range, and care instructions are the four pillars of a converting clothing listing.
Fashion & Clothing listing tips
Size range in the title increases findability
'Size XS-3XL' or 'size 36-46' in the title ensures you appear for buyers searching for their specific size. A broad size range is also a USP — state it explicitly if competitors don't.
Material composition removes doubt
'100% cotton', '95% viscose 5% elastane', 'linen blend' — buyers search on material due to comfort preferences or allergies. Put the composition in the first bullet, not just in the product attributes.
Fit is the most research-sensitive aspect
'Slim fit', 'regular fit', 'oversized', 'high waist' are primary search terms. Combine fit + style + occasion: 'Slim Fit Jeans High Waist | Casual & Work' appeals to a broad audience.
Care instructions prevent returns and bad reviews
'Machine washable at 30°C', 'hand wash', 'dry clean only' — this sounds like a detail but determines the purchase for many. Be honest and clear.
Example: before and after
Before
Summer Dress Women Blue
23 chars — too vague
After
Maxi Summer Dress Women | 100% Cotton | Size XS-3XL | Bohemian Print | Machine Washable
87 chars — optimized
What was improved
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Frequently asked questions
How do I handle multiple colors in one listing?
Name the best-selling color in the title. Other colors go in the variants. 'Available in 8 colors' in the description encourages clicking but doesn't dilute the primary search term.
Should I put brand in the title for no-name clothing?
No, fill that space with product type + fit + target audience. 'Women's Blouse Regular Fit Linen' works better than just 'Blouse'. If you do have a brand, put it first.
How do I describe a product suitable for multiple occasions?
Choose the two most relevant and put them in the title: 'Casual & Party' or 'Work & Evening'. More than two makes the title too long. Use the description for additional styling advice.
Are there prohibited claims in fashion on Bol.com?
Yes: avoid '100% waterproof' if untested. Follow EU labelling regulations for material composition. Lijstify automatically generates Bol.com-compliant titles.