Kitchen listings that turn cooking passion into purchases
Kitchen buyers search on compatibility, capacity, and material. Here's how to write the listing that removes all doubt.
Kitchen products on Bol.com are bought on the basis of compatibility and trust. Is it induction-compatible? Can it go in the dishwasher? Does it fit in my kitchen? The best listings answer all these questions in the title and first bullets — before the buyer needs to scroll.
Kitchen & Cooking listing tips
Induction compatibility is the #1 search term
Induction is the most-searched filter word for pans and cookware on Bol.com. Not in the title? You won't appear in most filtered searches. Always put 'induction' in the title if applicable.
Capacity in litres or centimetres eliminates returns
'3.5L' or '28cm Ø' in the title prevents buyers from ordering the wrong size. This significantly reduces returns — which indirectly improves your Bol.com ranking through the return rate metric.
Material + coating builds trust
'Non-stick', 'ceramic coating', 'cast iron', 'enamelled steel' — these are purchase-deciding terms. Buyers know what they're looking for. Put the material directly in the title next to the brand.
Dishwasher safe lowers the purchase barrier
One of the most common questions for cookware is 'can this go in the dishwasher?'. If the answer is yes, put it in the title. 'Dishwasher safe' is conversion-boosting.
Example: before and after
Before
Non-Stick Frying Pan for Induction
34 chars — too vague
After
Tefal Frying Pan 28cm Induction | Titanium Non-Stick | Dishwasher Safe | PFAS-Free
82 chars — optimized
What was improved
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Frequently asked questions
How do I handle multiple compatibilities (gas, induction, electric) in one title?
Choose the most-searched one — that's induction. Mention the other two in the product attributes or first bullet. Your title doesn't have enough space for all three, and 'induction' attracts the largest search volume.
Should I mention wattage for kitchen appliances?
Yes, always. '1500W' or '2200W' are primary search terms for appliances like air fryers, coffee makers, and blenders. High wattage is a USP; low wattage is relevant for travel appliances.
How do I write for both professional and home cooks?
Use the product name and specs for professionals ('Ø28cm cast iron'), and add a user benefit for home cooks ('perfect for daily use'). Combine the two in one listing for broad reach.
Is series compatibility (e.g. 'fits all Nespresso machines') valuable in the title?
Very valuable for accessories. 'Compatible with Nespresso Vertuo', 'fits KitchenAid mixer' are exact searches with high purchase intent. Put this in the title if it's the primary selling point.